Distributors are a long-term development process for PVC plastic floor manufacturers. Inviting investment does not necessarily mean that they have already recruited money. PVC plastic floor enterprises should know how to accurately grasp the distributors and how to get along well with the distributors. In this way, enterprises and distributors can achieve long-term win-win development.
Lock the target and grasp the distributor accurately before inviting investment
When choosing a distributor, an enterprise is equivalent to a man looking for a wife. In order to find a distributor who can "keep the family" and "live a life", before choosing a distributor, an enterprise should take stock of its own resources, consider its brand, products, channels, regions, objectives and development management from the perspective of development, make an objective judgement of its own strength, and consider the needs brought about by changes. Ask.
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Then, we must focus on our target customers, not all customers willing to distribute products are ideal customers. Only distributors who conform to the future market positioning of manufacturers are suitable distributors. In order to avoid misjudgments of enterprises, as enterprises before choosing distributors, they must formulate investment criteria and conduct business activities for their future distributors who conform to the development of enterprises. The virtual "portrait" can only enter the next round of screening if it meets the criteria. If it does not meet the criteria, even if the strength is strong, it should avoid "shortlist".
Xiaobian believes that for enterprises, if the distributors are not carefully investigated before cooperation, and after a period of cooperation, the selectors are found to be unsuitable for replacement, there will be a lot of sequelae in the market. The replaced distributors will also give you negative rumors among their peers, and there will be a bad market rectification than the development of eight new markets. A difficult situation. Big Dragon Floor, Big Dragon PVC Floor, Big Dragon Plastic Floor V
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Train distributors for long-term cooperation after inviting investment
Another is to find a wife who can live at home. After marriage, she must seriously manage the marriage. Otherwise, if she is not careful, there will be a "third party involved". The wife's empathy has been dug by the third party, and it will be empty in the end. Therefore, after finding suitable distributors, only by breathing with distributors, sharing destiny, sharing interests and risks, and achieving a true sense of strategic partnership, can manufacturers "immerse themselves in each other" and work together to achieve strategic win-win success.
Therefore, in order to avoid the situation of "inviting investment without tracking, the first empty", enterprises must conduct a detailed investigation of the target distributors, and cooperate with the target distributors to help them achieve a win-win situation.
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